This collection is composed of three dolls fashioning costumes from music videos from 1999. Years after the doll’s discontinuation, it has become a collectors item among her fans and doll collectors, usually sold on eBay. Production of the doll was later discontinued sometime in late 2001 or early 2002. In the United Kingdom, three weeks of sales resulted in 60,000 dolls being sold. Following the changes to the doll's face, the dolls sold out in the United States in December. As Spears reasoned, I felt a bit bad about ordering changes but hey, it's my doll. She asked that the doll be changed because she felt it had the appearance of a bulldog chewing a wasp. The first time Spears saw the doll she was displeased with its looks. According to the Winnipeg Free Press, the doll is the second best-selling celebrity doll of all time, behind only the Spice Girls dolls. To date, over 5 million of the assorted Britney Dolls have been sold. The initial doll sold over 800,000 units. On October 15, 1999, the first Britney Spears Doll was released. Baby One More Time" music video and is accompanied by a stand for easy display. The doll wears the classic outfit worn by Spears in the ". Ī porcelain version of the Britney Doll was also released. The doll arrived on toy store shelves just in time for the holidays in 2000. The Singing Character, fashioned as Spears, plays a full-length version of one of Spear's popular songs when a button on the doll's stomach is pressed. Ī couple of years after Play Along Toys released the first Britney Doll, Yaboom Toys released their own version of the popular toy. The packaging the dolls were sold in often contained DVDs of music videos, stickers, and other accessories. The dolls feature Spears in different outfits, make-up, and hairstyles from her concerts, appearances, photoshoots and music videos. In 1999, Play Along Toys released the Britney Spears Fashion Doll the Britney Doll was notable, as it was the first product Play Along Toys ever released. Jay Foreman and Charlie Emby, the founders of Play Along Toys, spent millions of dollars to license, advertise, and distribute the Britney Spears dolls.
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